- Consent API requests are real-time, while RTBF requests have a 24-hour delay (though it can be run immediately upon request).
- Data Deletion requests via Consent API are reprocessed at 30, 60, and 90 days to ensure a full deletion. You must also submit any data deletion requests to all connected systems and Salesforce clouds.
- Consent API requests target the Individual DMO and related DMOs. Data must be related to the Individual DMO For it to be included in the deletion triggered via Consent API; Data stored in unrelated DMOs won’t be deleted.
- An RTBF policy must be created to determine what data will be deleted by an RTBF request. After creating and activating an RTBF policy, submit an RTBF request for a specific Record ID from Privacy Center > RTBF Policies > View All.
NOTE: Submitted requests run after a 24-hour delay. After 48 hours, you should submit data deletion requests to Marketing Cloud Engagement. This cadence prevents the reintroduction of marketing subscribers into Data 360. Source