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Does Identity Resolution only run incrementally? Can ruleset runs be triggered any time? Does the Unified Individual ID change on each run?

  • ID ruleset jobs can be set to run automatically (default) in the UI, in which case they run a maximum of once every 24 hours. However, these scheduled runs only take place if there haven’t been any changes to the underlying data:
  • Scheduled ruleset jobs are skipped if there are no changes to source data, object mappings, or ruleset configurations. This limit is enforced automatically and isn't configurable.

  • However, they can be triggered manually at any time, as long as they are not already running. See more info on the Data Cloud Limits and Guidelines docs. Also:
  • Usage is calculated based on the number of source profiles processed by an identity resolution ruleset. After the first time a ruleset runs, only new or modified source profiles are counted. A source profile is an individual and their related records, such as contact points and party identifiers, which are included in the identity ruleset.

  • For example, modified means deleted profiles, or profiles marked as suppressed via Consent API preferences.

  • Source: Billing considerations for Identity Resolution

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