Data Cloud harmonizes enterprise customer data across disaggregated data stores using automated identity rules and virtualized query federation:
Identity Resolution: Unification Types
Rulesets reconcile profiles across multiple dimensions:
- Individual Unification: Consolidates contact records into unified customer profiles based on fuzzy matching, email addresses, and phone numbers.
- Account & Household Unification: Groups individuals into shared household or business entity graphs.
Zero Copy Integration: File vs. Query Federation
Zero Copy architecture eliminates redundant ETL pipelines by reading data directly in place:
- File Federation: Data Cloud accesses Apache Iceberg / Parquet tables stored in external object stores (like Snowflake or AWS S3) via external data lake definitions:
- Live Query Federation: Queries are pushed down to external query engines (Snowflake, BigQuery, Databricks) at execution time without copying source data:
